ADMI – Passion to Profession

We believe that the new digital economy, created by the convergence of media, technology, art and business, offers African youth an awesome opportunity to produce and distribute high-quality content and generate income in a way they could not before. ADMI is committed to equipping Africa’s digital generation to exploit this historic opportunity.


ADMI offers technical training in Film & TV Production, Mass Communication, Music Production, Sound Engineering, Animation & Motion Graphics, Graphic Design, Digital Marketing, Photography, and Multimedia. A truly pan-African institution, we host students from more than 10 countries at its Nairobi campus.

High-spec practical technical training.

Our courses combine high-spec practical technical training with intensive digital and soft-skills coaching, along with a rigorous apprenticeship process, to achieve a 100% placement rate.

Collectively, ADMI and its Foundation and Studios form an innovative learn-and-work social enterprise whereby young creatives get the training, mentorship, and resources they need to turn their passion into a profession.

film student handling a camera,technical training


To inspire Africa’s digital generation to lead global innovation in entertainment and media.


To be the leading international institute of choice in creative media and technology.

Our vision is to create hundreds of thousands of African digital professionals and entrepreneurs sharing their creative content with the world for profit and impact.


We believe that the digital revolution offers African youth an unparalleled opportunity to participate in the global economy. With the convergence of media, technology, and business, Africans that produce and distribute high-quality content for the global market in a way they could not before.

ADMI is committed to equipping Africa’s digital generation to exploit this historic opening.


The curriculum in each course is being developed in partnership with industry and we prioritize academic articulation and recruitment of faculty advisors from leading international academic institutions. All students are required to participate in at least one international collaborative project or exchange before graduation.


From the outset, students have hands-on access to the latest equipment, including sound studios and computer labs, are taught by practitioners, enjoy early industry exposure and are encouraged to create exportable and monetizable content from their first day in school.


In addition to world-class facilities, ADMI is progressively deploying cutting-edge e-learning tools, including a standardized curriculum and automated assessment, supplemented by high-touch coaches. We strictly enforce a 1:1 student-computer ratio and encourage all community members to fully exploit any available online and other digital resources.


While ADMI values diversity and creative expression. We uphold the highest standards of discipline and ethical behaviour. We closely monitor each student and set specific personal and professional development goals for each. Emphasis is placed on professionalism, diligence, engagement, courtesy, ethics and compassion.


ADMI immerses students in an intense experience to impart new thinking that leads to high performance, providing each student motivation and a platform to reach their personal and professional goals. Students are also required to undertake over 80 hours of soft skills training – the Global Professional Standard (GPS) – before admission into a series of apprenticeships.