Digital Marketing – ADMI

ADMI’s Digital Marketing programme is ideal for anyone involved in the planning, implementation or measurement of digital strategies. Through dynamic lectures, case studies and group discussions, candidates gain exposure to the latest methods, techniques and tools for improving organisations’ digital marketing and brand-building efforts. Areas covered include: social media; content writing; email marketing; search engine optimization (SEO) and search engine marketing (SEM); data analysis; design; and much more.

What it entails

  • Module 1 Introduction to Digital Marketing
  • Module 2 Search Engine Optimization (SEO)
  • Module 3 Search Marketing (PPC)
  • Module 4 Digital Display Advertising
  • Module 5 Email Marketing
  • Module 6 Social Media Marketing (Part 1)
  • Module 7 Social Media Marketing (Part 2)
  • Module 8 Mobile Marketing
  • Module 9 Analytics
  • Module 10 Strategy & Planning


Why take the course?

This course will enlighten attendants on the digital marketing trends and inform them on how to adopt internet marketing in their organizations. Learn about the exciting world of digital marketing and capitalize on the opportunities available.

What you will learn

  • Utilizing your business goals and brand voice on digital platforms in order to generate effective marketing campaigns.
  • Analyze company data through Google Analytics in order to make informed decisions regarding marketing channels, audience segmentation, and areas of improvement on a brand’s given site.
  • Think critically about your brand’s content: from what’s on your site, to your Facebook, Twitter and LinkedIn, Instagram, Flicker and Pinterest pages.
  • Create, target, launch, and track Facebook, Twitter, Google AdWords and other social media platform campaigns.
  • Be able to clearly define the scope of your digital marketing, from social, to display, and email marketing and implement your plans accordingly.

Who should attend the boot camp?

The ideal candidate for the Digital Marketing Certificate program has three to five years of experience and is currently working in an advertising, marketing, public relations or social media role within an agency, corporation, government agency, or nonprofit organization.
Startup entrepreneurs and independent consultants can also benefit greatly from attending this certificate program.