Digital Marketing – ADMI

ADMI’s Digital Marketing programme is ideal for anyone involved in the planning, implementation or measurement of digital strategies. Through dynamic lectures, case studies and group discussions, candidates gain exposure to the latest methods, techniques and tools to improve their organisations’ digital marketing and brand-building efforts. This course covers social media, content writing, email marketing, search engine optimisation (SEO) and search engine marketing (SEM), data analysis, design and much more. Sign up today.

Core Units

  • Module 1 Introduction to Digital Marketing
  • Module 2 Search Engine Optimisation (SEO)
  • Module 3 Search Marketing (PPC)
  • Module 4 Digital Display Advertising
  • Module 5 Email Marketing
  • Module 6 Social Media Marketing (Part 1)
  • Module 7 Social Media Marketing (Part 2)
  • Module 8 Mobile Marketing
  • Module 9 Analytics
  • Module 10 Strategy & Planning


Course Duration

1 term with 48 instructional hours

Course Highlights

Upon successful completion of the course, students will be able to:

  • Analyse company data through Google Analytics in order to make informed decisions regarding marketing channels, audience segmentation, and areas of improvement on a brand’s given site
  • Create digital marketing campaigns for online channels like websites, apps and social media
  • Work with marketing and PR professionals to add digital media into current advertising campaigns
  • Write engaging content for websites, email and social media
  • Design and write e-communications like e-newsletters and text campaigns
  • Create, target, launch, and track Facebook, Twitter, Google AdWords and other social media platform campaigns
  • Build and recommend a digital marketing plan
  • Clearly define the scope of your digital marketing, from social, to display, and email marketing and implement your plans accordingly

Who should sign up for this programme?

The ideal candidate for the Digital Marketing Certificate program has three to five years of experience and is currently working in an advertising, marketing, public relations or social media role within an agency, corporation, government agency, or nonprofit organization.
Startup entrepreneurs and independent consultants can also benefit greatly from attending this certificate program.