DIPLOMA IN GRAPHIC DESIGN - ADMI

DIPLOMA IN GRAPHIC DESIGN

Film & Tv

The Graphic Design programme uses a multidisciplinary approach to give students the knowledge, skills and technology they need to succeed in the creative industry today. The programme develops both the student’s eye for design and the skills necessary to communicate ideas and stories through different media.

Students work in an innovative environment using industry-standard software and Macintosh computers. The students combine technical, creative and conceptual skills to create designs that meet client requirements and solve a range of visual communication challenges. Students leave this programme qualified to attain and excel in entry-level positions throughout the industry.

PROGRAMME LENGTH
4 Terms

 

CORE UNIT DESCRIPTIONS

Fundamentals of Drawing

Drawing is at the foundation of all art. Students learn the basic principles of drawing, creating the foundation for a career in graphic design. Through extensive drawing assignments students learn the principles of composition, shapes and contour lines, space, and perspective.

Fundamentals of Illustration

Students are introduced to the basic concepts and techniques of illustration in various media. An emphasis is placed on creative exploration and practiced draftsmanship to develop a strong foundation in using illustration to visually communicate ideas.

The Art of Visual Storytelling

Students learn the principles and techniques of storytelling through graphic design. By using drawings, illustrations, photography, infographics and other design formats, students learn to convey information in a clear yet engaging way.

Introduction to Photography

Students learn photographic processes, principles and technologies, and develop competency in creatively solving aesthetic and conceptual problems using a variety of photographic strategies. They develop an understanding of how photographic images are created and interpreted through the lens of both the artist and the viewer’s own personal, social, and cultural filters.

Principles and Elements of Design

Students study the basic concepts and terminology of design, creating a solid foundation of the core practice of applied design across a variety of media. Topics include: line, pattern, space, mass, shape, texture, color, unity, variety, rhythm, emphasis, balance, proportion, scale, and function.

Typography for Communication

Through a study of the history and development of type, students gain an appreciation of the breadth and depth of typography. Students learn the practical aspects of typesetting from selection to hierarchy, with an emphasis on utilizing type to communicate design and brand aesthetics.

Techniques of Computer Illustration

In this class, students use industry-standard vector drawing programs to create complex digital illustrations. In our computer labs with a 1:1 student to computer ratio, students work independently to practice and hone their illustration skills.

Introduction to Digital Graphic Design

Students approach graphic design as a concept for visual problem solving. Students learn the principles of design and the manipulation and organization of elements as a tool for visual problem solving. Students also study computer design concepts, terminologies, processes, and procedures essential for operating in today’s digital environments.

Drawing for Communication

In this class, students hone their observational skills and apply them to advanced drawing techniques such as structural theory and abstraction with an emphasis on creating drawings for advertising, packaging design and other commercial uses.

Advanced Illustration Techniques

Students learn to apply illustration to specific problems that require visual communication. Students learn to approach the work methodically from research and concept drawings through to final product and publishing, staying true to the design direction yet expressing novel and creative ideas.

Design Communication in a Digital World

In this class, students study the design process and art direction. Students learn to select, create and integrate elements from typography, photography and illustration to develop content that can be used in digital communications.

Principles of Web Design

This course introduces students to the principles of web design, web application tools and web elements in web page development. Students learn how to create visually pleasing and functionally interactive web pages that incorporate text, graphics and other supporting design elements.

Graphics for Web Design

In this class, students study the graphic design issues of web design including mark-up languages, web sites and browsers. Students also focus on aesthetic issues such as iconography, screen composition, colors. Students learn to create web graphics such as animated banners, buttons and backgrounds.

Principles and Concepts of Motion Graphics

This course introduces students to the use of animation technology to create emotion with motion. Through the use of type and motion, students learn to create unique and creative visual messages. Using industry standard software, students study and practice creating and manipulating shapes in 3D to create animations.

Digital Imaging and Publishing Fundamentals

In this class, students learn the principles of digital imaging processing and the application of creative design using raster image editing and image creation software, including Photoshop and Adobe InDesign. Students gain technical skills in utilizing the software to create a variety of advertising and marketing materials.

Advanced Techniques of 3D Animation

In this class, students learn advanced techniques of 3D modeling and rendering with a focus on camera settings, lighting, surfacing, and texturing to create realistic characters and environments.

Interactive Digital Media Online Environments

In this class, students explore how to generate and compile different digital media sources to create visually rich and interactive products that are stimulating and engaging to audiences. By utilizing graphics, sound, and animation students learn to develop interactive content for websites and games.

Graphical Design Portfolio Development

Through a project based approach, students utilize lifecycle methodologies to answer specific design challenges in response to a client’s brief. From these projects, students select their finest work to create a portfolio that demonstrates their technical and creative abilities and showcases their unique point of view as an artist.